Strategic Leadership for your CPG brand
Fractional CMO/COO
Strategic, executive-level leadership for scaling brands that need expert oversight—without the overhead of a full-time hire.
How we meet your needs
Fractional CMO - Optimize brand positioning, marketing execution, and customer acquisition to maximize growth.
Fractional COO – Streamline operations, refine supply chains, and improve internal systems for efficiency and scale.
Combined CMO/COO – Fully integrated leadership that aligns marketing, sales, and operations to drive sustained profitability.
Perfect for
Founders, CEOs & PE-backed brands looking for hands-on executive strategy to remove growth bottlenecks.
Project-Based Consulting
Short-term, high-impact engagements for brands needing targeted expertise to overcome a specific challenge.
Where we can make an impact
Retail Expansion Strategy – Get your product retail-ready with pricing, buyer pitches, and distribution planning
Go-to-Market Strategy – Align sales, marketing, and operations for a successful product launch or channel expansion
Sales & Marketing Optimization – Strengthen positioning, fine-tune conversion strategies, and drive revenue growth
Operational Efficiency Audits – Identify and fix operational bottlenecks slowing your scale
Perfect for
Growth-stage founders looking for expert guidance on a focused challenge—without long-term commitment.
Scaling Smart
DIY Your Growth
A self-paced course for early-stage founders looking to build a scalable brand the right way—without costly trial and error.
Perfect for
Founders who aren’t yet ready for consulting but want a proven roadmap to scale smarter.
Marketing strategy & brand positioning
Sales funnels & retail readiness
Operational efficiency & profitability foundations
Growth planning & strategic execution
BONUS: Add-on 1:1 strategy Session
“Nearly 25 years building and scaling Consumer brands—including my own—I’ll tell you the truth: scaling isn’t shiny, it’s messy, relentless, and worth every hard-earned win.”
~ Sam Rodgers
Meet Sam
As the founder who built, scaled, and sold Local Rhoots, I've experienced the growth pains firsthand—some I navigated with ease thanks to my background, others became expensive lessons paid in time, money, and occasionally, compromised values.
The truth? Even as a seasoned operator who spent every waking hour obsessing over marketing, sales, and operations, I couldn't do it all alone. Having a strategic team and support system allowed me to focus on my zone of genius while experts tackled problems in theirs.
That's the genesis of nimbleAF.
BTW: I also have the travel bug.