The CPG industry moves at breakneck speed, and without the right leadership, brands get stuck. I created Nimble AF to help founders, CEOs, and investors build scalable, profitable businesses without the long-term executive hire.
From Founder to Fractional Firepower
I've been in the trenches of consumer products for nearly 25 years—building brands for others, scaling my own company from the ground up, and eventually navigating a successful exit.
And let me tell you something that most gleaming success stories conveniently leave out. . .
Scaling a CPG brand is a beautiful mess of challenges that will test every fiber of your being.
As a founder who built, scaled, and sold a CPG company, I've experienced the growth pains firsthand—some I navigated with ease thanks to my background, others became expensive lessons paid in time, money, and occasionally, compromised values.
The truth? Even as a seasoned operator who spent every waking hour obsessing over marketing, sales, and operations, I couldn't do it all alone. Having a strategic team and support system allowed me to focus on my zone of genius while experts tackled problems in theirs.
That's the genesis of nimbleAF.
The Scaling Reality No One Talks About
Here's what most CPG founders discover too late: those razor-thin margins under $20M in revenue leave precious little room for error. Your most valuable asset isn't your product formula or your packaging design—it's effective resources. Sometimes those resources are equipment, but more often, they're humans with the right expertise, skills, and execution ability.
The typical approach? Hire specialists for each department and hope they somehow align their efforts. The nimbleAF approach? Bring in cross-functional leadership that understands how marketing, sales, and operations feed into each other—because I've lived in all three worlds simultaneously for decades.
The Cross-Functional Superpower
Traditional career paths reward specialization.
My path has been anything but traditional.
For almost 25 years, I've worked in roles that continually challenged me to think across disciplines—to fail, learn, and grow in multiple areas simultaneously.
Building Local Rhoots from startup to 1000+ weekly deliveries with 54% YOY growth didn't just require marketing expertise, operational excellence, or sales strategy in isolation—it demanded mastery of how these functions support and affect each other.
That's my superpower: seeing the entire ecosystem of your business and knowing exactly how a decision in marketing will impact operations, or how an operational constraint will affect your sales capabilities.
The Community Connection
Your brand doesn't exist in a vacuum.
I always ask clients. . .
What community are you offering to your customer? Can they buy directly from you? Are your products only available in stores? What energy are you bringing to your customer?
Community design and engagement aren't just nice-to-haves—they're vital components of a successful marketing strategy. And that strategy will look dramatically different depending on your sales funnel and operational capabilities.
The mistake?
Viewing community as just a marketing function.
The nimbleAF approach?
Designing community engagement that aligns with your operational reality and sales objectives.
The Constraint-First Methodology
When we work together, we start by identifying your number one constraint—the primary factor holding your company back from its next growth phase.
That becomes our immediate focus.
We then build a strategy map to work through that constraint systematically, addressing it across the entire organization—not just in one department. Too many founders make the critical mistake of tackling constraints in silos, missing the interconnected nature of scaling challenges.
As your fractional CMO/COO, I collaborate across departments to ensure processes and systems are aligned to overcome that constraint and propel your business forward.
The Scaling Misconception
The biggest myth in CPG?
That a great product alone will carry you to scaling success.
Having an exceptional product is just the entry fee.
When it's time to scale, product consistency matters, but what becomes far more critical is the connection between marketing, sales, and operations.
Hiring a brilliant marketer won't save you if they don't understand supply chain constraints and production runs—they'll make promises your company can't deliver on.
An exceptional operator who isn't aligning production with consumer demand will leave you drowning in unsellable inventory.
Full-time C-suite executives for each function might not be in your budget during the critical scaling phase.
That's where the nimbleAF approach delivers extraordinary value: fractional leadership that connects marketing, sales, and operations—designing and executing strategic plans that align with your growth objectives without the overhead of multiple executive salaries.
Why I Do This
After building consumer-facing companies for nearly 25 years—including scaling and exiting my own successful CPG brand—I'm passionate about being a champion for other ambitious founders.
I've made the mistakes so you don't have to.
I've discovered the shortcuts that actually work.
I've developed systems that connect the dots between departments that typically operate in isolation.
nimbleAF exists because I believe scaling CPG brands shouldn't require learning everything the hard way. My mission is to help you navigate growth with strategic clarity, veteran leadership, and flawless execution across marketing, sales, and operations.
Because in today's hyper-competitive CPG landscape, being nimble AF isn't just clever branding—
It's the difference between scaling profitably and flaming out spectacularly.
Ready to bring fractional firepower to your growth challenges?
Let's talk about your scaling journey.
