Fractional Leadership for Scaling CPG Brands—Because You Need Strategy & Execution, Not Just Tactics.
Get the expertise of a seasoned CMO/COO without the overhead of a full-time hire.
Working with Sam will be
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Strategy Driven
Aligning sales, marketing & operations with a cohesive strategy shared with and by the entire organization.
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Growth Minded
Whether your growth is revenue based, people focused or process orientated, we focus on your primary constraint across departments.
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Data Driven
KPI tracking, team leadership, and process optimization. Strategic resource allocation enables confident, data-driven decisions on where to invest for maximum impact.
You’ll walk away with aligned strategy, steady execution—and the confidence that comes from scaling with structure.
Executive Firepower Without the Executive Price Tag
That’s why Nimble AF exists.
Growing a consumer brand at breakneck speed with razor-thin margins requires leaders who know how to move fast, adapt, and execute flawlessly.
Scaling a CPG brand is where the winners separate from the also-rans, but this is where most brands break down. You’ve got a proven product, your market is responding, but now you’re dealing with complex challenges across marketing, sales, and operations that demand experienced leadership.
Here’s the problem:
You can’t afford to guess your way through scaling—the stakes are too high.
You need strategic leadership, but full-time C-suite hires come with $300K+ price tags and long-term overhead.
You don’t need just another consultant—you need a partner who can lead, build, and execute.
Bring Nimble AF’s Leadership to Your Team
Fractional CMO – Build a Brand That Dominates
Marketing should be more than just campaigns and content—it should be a machine that delivers measurable ROI.
As your Fractional CMO, I provide executive-level marketing strategy and leadership to ensure your brand is positioned for scalable, profitable growth.
Brand strategy refinement sharpens your positioning to capture premium market share and defend against competitors.
Customer acquisition optimization builds systematic, data-driven approaches to finding and converting your ideal customers.
Marketing team leadership ensures your team is upskilled, or the right marketing talent is recruited and developed.
Channel strategy development balances DTC, retail, and alternative distribution channels for profitable growth.
Fractional COO – Scale Smarter, Not Harder
Your marketing is working, but your operations are holding you back. If you’re seeing supply chain issues, inventory problems, or inefficiencies that cut into margins, you need a Fractional COO who can untangle the mess.
Supply chain optimization identifies vulnerabilities, negotiates better terms, and builds redundancies that protect your business.
Operational systems design implements scalable processes that grow with your business instead of breaking under pressure.
Production efficiency analysis maximizes output while minimizing waste to protect your margins.
Inventory management strategy balances cash flow needs with production requirements and market demand fluctuations.
Combined CMO/COO – Total Business Optimization
Your marketing, sales, and operations shouldn’t operate in silos. When these functions are disconnected, growth stalls, margins shrink, and opportunities are missed.
With fully integrated leadership, the Fractional CMO/COO model ensures unified growth strategy by aligning marketing, sales, and operations for scale.
Cross-functional team execution breaks down silos and creates seamless collaboration between departments.
End-to-end customer experience design ensures a frictionless customer journey from first touchpoint to delivery.
Strategic resource allocation enables confident, data-driven decisions on where to invest for maximum impact
Who is this for
Ambitious founders who know they can’t do it all alone anymore but aren’t ready for multiple full-time executives.
Growth-stage CEOs who are scaling fast but struggling with alignment between marketing, sales, and operations.
PE-backed brands that need to accelerate growth and profitability to meet investor expectations.
Companies in transition that are expanding into new markets, launching new product lines, or navigating a major shift in distribution.
How It Works: The Nimble AF Fractional Model
When you bring in fractional leadership, you’re not just getting consulting advice—you’re getting an embedded executive who works as an extension of your leadership team.
The process begins with a deep-dive assessment, conducting a full-scale analysis of marketing, sales, and operational realities.
A strategic roadmap is then developed, creating a clear, action-driven plan focused on solving the most critical constraints first.
Regular strategic sessions provide ongoing leadership and execution oversight.
Team integration ensures direct collaboration in executing, refining, and optimizing key initiatives.
Execution oversight provides accountable leadership that ensures strategies translate into real business results.
Why Work With Nimble AF
Cross-functional expertise means bringing a holistic, integrated approach to marketing, sales, and operations rather than working in silos. Proven growth experience ensures that I have built, scaled, and exited my own CPG brand and driven growth for numerous other brands. I know what works—and what wastes time. Cost-effective leadership delivers executive-level expertise without the $300K+ price tag.
